{"id":215,"date":"2017-05-11T15:31:22","date_gmt":"2017-05-11T19:31:22","guid":{"rendered":"http:\/\/tenantmagic.net\/wordpress\/?p=215"},"modified":"2017-05-12T10:01:28","modified_gmt":"2017-05-12T14:01:28","slug":"technology-relevant-lead-generation","status":"publish","type":"post","link":"https:\/\/www.tenantmagic.net\/tm-blog\/technology-relevant-lead-generation\/","title":{"rendered":"Technology-relevant lead generation for property managers and landlords"},"content":{"rendered":"
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Millennials hate voice mail<\/figcaption><\/figure>\n

Technology-relevant lead generation is so important to effectively market your properties, especially to millennials.<\/p>\n

Many owners and property managers I speak with are always looking for a reliable source for rental applicants.<\/p>\n

A significant number of these applicants will likely be millennials. According to a cnbc article \u00a0http:\/\/www.cnbc.com\/2016\/09\/09\/millennials-will-be-renting-for-a-lot-longer.html<\/a>, over 60% of people in the 25 to 34 age group, are renting their residences.<\/p>\n

In addition to listing on sites such as \u00a0Craigslist or Zillow, many owners or managers place a \u201cFor Rent\u201d sign out with a phone number of the owner or property manager.<\/p>\n

\u201cFor Rent\u201d signs will typically attract potential applicants that have a greater interest, \u00a0as they are making the effort to check out the property and the neighborhood.<\/p>\n

The problem with the \u201cFor Rent\u201d signs is that the phone is the method of contact. This brings up a number of issues.<\/p>\n

Potential applicants often look at properties during evenings and week-ends when rental offices are closed and owners are not always available. Many applicants, especially millennials, \u00a0are adverse to calling and even a larger number refuse to leave a message. If they do leave a message (which is unlikely) \u00a0and you call them back, don\u2019t even think of leaving them a voice message.<\/p>\n

Millennials hate voicemails. They don\u2019t like leaving voicemails and will typically send a text message instead. They also often avoid listening to voicemails that have been left for them by others. Here is a great column giving a millennial\u2019s perspective on voicemails.<\/p>\n

http:\/\/www.baltimoresun.com\/entertainment\/bthesite\/bs-b-0618-column-20150617-story.html<\/a><\/p>\n

So, what is the best way to use \u201cFor Rent\u201d signs? Use a text lead generation program for the signs. This is a good example of technology-relevant lead generation.<\/p>\n

Full disclosure – TenantMagic has launched Rider Sign Leads www.ridersignleads.com<\/a>. The program provides property managers and owners with a customizable code that can be placed on the \u201cFor Rent\u201d sign riders, either in addition to or \u00a0replacing the phone number. When the prospective applicant texts the code to the number on the sign, they receive the rental details, owner\/manager contact information and a link to the web listing of the property. The owner\/manager receives the phone number of the prospect.<\/p>\n

Technology is changing the way we shop, live and make decisions. It is imperative to make sure that your business can accommodate the tech tools that are being used by your target market.<\/p>\n

Jay Apple is co-founder of TenantMagic, LLC \u00a0www.tenantmagic.net<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Technology-relevant lead generation is so important to effectively market your properties, especially to millennials. Many owners and property managers I speak with are always looking for a reliable source for rental applicants. A significant number of these applicants will likely be millennials. According to a cnbc article \u00a0http:\/\/www.cnbc.com\/2016\/09\/09\/millennials-will-be-renting-for-a-lot-longer.html, over 60% of people in the 25 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[2,12,11],"tags":[4,27,28,6,9,10,30,29],"_links":{"self":[{"href":"https:\/\/www.tenantmagic.net\/tm-blog\/wp-json\/wp\/v2\/posts\/215"}],"collection":[{"href":"https:\/\/www.tenantmagic.net\/tm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tenantmagic.net\/tm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tenantmagic.net\/tm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tenantmagic.net\/tm-blog\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":7,"href":"https:\/\/www.tenantmagic.net\/tm-blog\/wp-json\/wp\/v2\/posts\/215\/revisions"}],"predecessor-version":[{"id":230,"href":"https:\/\/www.tenantmagic.net\/tm-blog\/wp-json\/wp\/v2\/posts\/215\/revisions\/230"}],"wp:attachment":[{"href":"https:\/\/www.tenantmagic.net\/tm-blog\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tenantmagic.net\/tm-blog\/wp-json\/wp\/v2\/categories?post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tenantmagic.net\/tm-blog\/wp-json\/wp\/v2\/tags?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}