Technology-relevant lead generation is so important to effectively market your properties, especially to millennials. Many owners and property managers I speak with are always looking for a reliable source for rental applicants. A significant number of these applicants will likely be millennials. According to a cnbc article http://www.cnbc.com/2016/09/09/millennials-will-be-renting-for-a-lot-longer.html, over 60% of people in the 25 […]
Category Archives: Trends
Why you shouldn’t use a credit report provided by a rental applicant
Here is a big reason why you should never use a credit report provided by the rental applicant for an application. It is quite easy to get fake one. Simply by Google “Fake credit report” and fill out the on-line pdf. Here is a link to one of the sites so you can see for […]
Personal data security dangers with paper rental applications
In my last post I discussed the fair housing compliance issues associated with paper applications. In this post we will look at applicant personal data security dangers with paper rental applications and how to keep applicant data secure. Best practices in screening rental applicants require detailed personal information. You can check out this post to […]